Fighting for your consumer rights
For those that don’t know, Esso is running a new promotion. If you buy 3 luxury car washes you get 1 FREE. This may seem like a great deal, especially with winter around the corner. However, upon further investigation, it’s pretty clear that Esso is scamming its customers. Please allow me to explain:
In order for you to get your “Free Car Wash”, you need to buy 3 Car Washes in one transaction. This will cost you $12.99 x 3 = $38.97. If you include the “Free Car Wash”, it has cost you a total of $38.97 for 4 car washes.
Now, let’s see what happens if we purchase 4 car washes without this promotion. If you purchase 25 liters of gas or more, then you receive $2.00 off the price of a car wash. Since most people fill at least 25 liters each transaction, it would cost you $10.99 x 4 = $43.96 to purchase the 4 car washes separately. When we compare the two prices you can clearly see that you are not in fact getting the full $12.99 value of the “free car wash”, as promoted. Instead, you are merely saving $4.99!
It really angers me when companies try to confuse us with promotions like this. Bad move, Esso (Imperial Oil Limited). The next time you run a promotion, please don’t falsely advertise it, and please make it worth your customers’ while.